Top PR Firms And Strategic Communication Experts | REVERB (2024)

Today, when a single web post can make or break a brand’s reputation, relying solely on traditional marketing is no longer enough.

This is where public relations companiescome to save the day.

Professional PR services help brands maintain a positive public image, manage media relations, and meaningfully engage with their target audiences. In addition, they provide expert assistance with handling branding crises, skillfully turning negative headlines or social media backlash into growth opportunities.

If you’re looking to hire the best PR and strategic communication experts, stay on this page. We’ve prepared a list of the top PR firms to help you find a reputable and experienced partner for your omnichannel success.

The Best Strategic Communication And Public Relations Agencies

1. Otter Public Relations

Top PR Firms And Strategic Communication Experts | REVERB (1)

One of the top public relations firms in the US, Otter Public Relations specializes in media relations, reputation management, and crisis management. If you’re looking for a proven PR partner with both rich experience and connections, Otter Public Relations could be your best bet.

Their team boasts 300+ years of combined experience in PR tactics, PR strategy, marketing, publishing, and social media management. In addition, they partner with media leaders such as Forbes, Entrepreneur, NBC, Bloomberg, Financial Times, Los Angeles Times, Good Housekeeping, and many others to ensure that your story will be heard worldwide.

What we especially love about this media relations company is that they’re convinced that a strong brand identity and PR strategy are impossible without brand consistency, so they start each project by auditing the client’s current PR tactics and overall web presence.

  • Services & expertise: PR services, reputation management, crisis management, social media management
  • Location: St. Petersburg, FL, USA
  • Team size: 35+ experts
  • Industries they serve: Business Services, Consumer Products & Services, Financial Services, Hospitality & Leisure, Information Technology, Legal, Medical, Non-Profit, Real Estate, eCommerce
  • Clients: Le Bijou, Dr. Michele Leno, Lauren Winans, PatientPartner, Bitcoin of America, Pool Punisher, Oscar Smith, Asha Tarry, Armoured One, Tim Murphy, and others

2. PRLab

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If you’re looking for the best PR firm for startups and tech companies, consider reaching out to PRLab. Headquartered in Amsterdam, the company also has offices in Stockholm, Munich, and Austin.

According to PRLab, they understand the tech world, including the fact that things are constantly changing, and you never know what tomorrow will bring. That’s why they promise to work closely with you to create newsworthy moments and trendy content proactively.

Also, they admit that sometimes, traditional PR tactics just don’t work. In such cases, the PRLab team offers their out-of-the-box thinking to achieve the desired results and drive leads. The agency offers PR funding as a separate service to help startups build relationships with key investors and boost their growth by achieving key third-party endorsem*nts in relevant outlets.

  • Services & expertise: public relations, content marketing, search engine optimization
  • Location: Amsterdam, Netherlands; Stockholm, Sweden; Munich, Germany; Austin, USA
  • Team size: 20+ experts
  • Industries they serve: Information Technology, Business Services, Education, Energy & Natural Resources, Financial Services, Government, Manufacturing, Medical, Supply Chain, Logistics & Transport, Telecommunications
  • Clients: Meltwater, NuPay, Unifonic, Smart Robotics, AppSpace, Siilo, Wayflyer, Chargebee, Bomberbot, Agicap, StuDocu, Moss, Recruitee, NextEnergy, CoreZero, TomTom, and others

3. OBA PR

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Since 2018, OBA PR has delivered over 400 amazing public relations campaigns for clients of all sizes, from small businesses to enterprises. One of the top PR companies in the United Kingdom, the firm offers promotion in top-tier media outlets, including Entrepreneur, TechCrunch, Elle, USA Today, Nasdaq, VentureBeat, BBC, and others.

They promise to give you the exposure you need to grow awareness for new product launches, rebranding, reputation management, raising investment funding, and more. The team at OBA PR specializes in crafting press releases that speak to target readers and securing hard-to-get placements.

While serving a variety of industries, the team at OBA PR has unparalleled experience working with clients from the Tech and Finance sectors.

  • Services & expertise: public relations, content marketing, event management
  • Location: London, UK
  • Team size: 10+ experts
  • Industries they serve: Advertising & Marketing, Automotive, Business Services, Energy & Natural Resources, Financial Services, Government, Information Technology, Manufacturing, Real Estate, Telecommunications
  • Clients: Vidliz, Rocket VR Health, SFox, and others

4. UPRAISE

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Over 20 years of PR experience and a skillful team make UPRAISE one of the top PR agencies in the US and globally. The San Francisco-based UPRAISE is a boutique marketing and public relations agency with clients ranging from pre-seed startups to Fortune 500s. Since its start in 2003, the UPRAISE team has launched hundreds of companies and products, many of which are household names today.

According to UPRAISE, they use thorough research, innovative strategies, creative thinking, relentless execution, and proprietary measurement to deliver on what truly matters: brand awareness, lead generation, thought leadership, investment opportunities, recruiting success, and channel support.

  • Services & expertise: public relations, web development, content marketing, email marketing, social media marketing
  • Location: San Francisco, CA, USA
  • Team size: 10+ experts
  • Industries they serve: Information Technology, Telecommunications, Advertising & Marketing, Business Services, Financial Services, Media, Government, Non-Profit
  • Clients: Adidas, Amazon, Rented, The Color Run, Trifo, Bank of San Francisco, County of San Mateo, LILEE Systems, Clover, Raphael House, and others

5. 5WPR

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The team of the best PR experts in New York, 5WPR, is a full-service PR agency that partners with a diverse range of brands, from startups and consumer companies to national organizations and high-profile individuals. The firm specializes in a number of practice areas, including B2C, B2B, digital media, public affairs, government relations, and crisis communications.

Founded in 2003, 5WPR is a top PR company focused on bringing forward-thinking communications and long-lasting results. Their dedication to clients has been recognized by numerous awards, including four American Business Awards and the Agency of the Year Award three years in a row.

  • Services & expertise: public relations, digital strategy, social media marketing, event management
  • Location: New York, NY, USA
  • Team size: 250+ experts
  • Industries they serve: Business Services, Consumer Products & Services, Financial Services, Government, Medical, Non-Profit, Politics, Retail, Telecommunications, eCommerce
  • Clients: Samsung, CheapOair, AirHelp, Vizio, GNC, The Trade Desk, Sparkling Ice, Ippodo Tea, Sitka, Sea Tales, Kodak, Stemilt, Krups, and others

6. 10 to 1 Public Relations

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10 to 1 Public Relations is a top PR and strategic communications firm that has been helping various organizations achieve their goals for over a decade. Their team focuses on tailoring distinctive and memorable messages — they know how to develop highly relevant approaches to storytelling that grab the attention of media outlets and target audiences.

The company helps B2B and B2C businesses with awards submissions, crisis communications management, corporate social responsibility, deepfake crisis management, launches, media relations, public affairs, and more. In addition, they provide white-label PR services.

According to 10 to 1 Public Relations, these are their talented team’s collective creativity, connections, and energies combined with expertly crafted strategic communications that help them drive results, making them one of the best public relations firms in the world.

  • Services & expertise: public relations, branding, marketing strategy
  • Location: Scottsdale, AZ, USA
  • Team size: 10+ experts
  • Industries they serve: Business Services, Dental, Financial Services, Government, Information Technology, Medical, Real Estate, Supply Chain, Logistics & Transport, Telecommunications, Utilities
  • Clients: Intel, Air Pros USA, Vantage Mobility International, Plexus Worldwide, Firstbank, Runbeck Election Services, YellowBird, and others

7. Communications Strategy Group (CSG)

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Communications Strategy Group (CSG) is among the most sought-after PR and marketing companies in the United States. Since its launch in 2004, the firm has been providing a comprehensive range of services to Fortune 500 companies and challenger brands across a variety of industries.

The CSG’s industry-focused approach helped them gain valuable experience building relationships with key reporters and influencers in every industry they serve.

Beyond PR, content marketing, digital strategy, and other related services, CSG offers messaging and media delivery training for brands. They help clients develop effective offensive and defensive strategies for getting their message out while effectively promoting the brand in a positive light.

  • Services & expertise: public relations, content marketing, digital strategy, advertising, marketing strategy
  • Location: Denver, CO, USA
  • Team size: 40+ experts
  • Industries they serve: Business Services, Financial Services, Education, Medical, Consumer Products & Services, Manufacturing, Information Technology, Energy & Natural Resources
  • Clients: ISTE, ASCD, Breakout Learning, Quottly, Blueprint, EDUCAUSE, Kasasa, NASA, eLearners.com, Cochlear, Eating Recovery Center, Vesta, Continuity, and others

8. Solus

Top PR Firms And Strategic Communication Experts | REVERB (8)

Some sectors require specialized expertise for successful marketing and PR, whereas industry-agnostic agencies can lack the knowledge and experience to deliver desired results. If you’re in search of the best PR experts with expertise in crypto, Web3, or blockchain, consider partnering with Solus. This notable PR agency has the right expertise and connections to help you with foreign market penetration, token price boost, and an influencer marketing campaign.

One of the top PR firms in the crypto world, Solus has been building pioneering collaborations with top-tier crypto projects since 2017. While their roots lie in Web3, they also have a proven record of successful Web2 projects. With a steadfast presence in the market for years, Solus has integrated the best practices from both generations to empower projects with comprehensive growth strategies.

  • Services & expertise: public relations, Web3 PR services, blockchain marketing, marketing strategy, PPC, social media marketing
  • Location: Lviv, Ukraine
  • Team size: 70+ experts
  • Industries they serve: Business Services, Financial Services, Advertising & Marketing
  • Clients: LaborX, Waves.Exchange, Xena Exchange, EMCD, Onlife, LGG, 1inch, Vires. Finance, Hyper GPT, Mergewave Capital, Nukl.AI, Leech Protocol, and others

9. SHERMAN

Top PR Firms And Strategic Communication Experts | REVERB (9)

One of the top PR companies in Chicago, SHERMAN has been providing senior-level talent, multiple-industry expertise, and innovative marketing and public relations ideas to clients of all sizes since 2001. The agency could be your ideal partner if you’re looking for a one-stop shop for all PR needs.

They offer professional assistance with launching a new product, service, or business, rebranding an organization, communicating more effectively with your audiences, crisis management, and more.

As they say, they’re equal parts business consultants, marketing specialists, and expert storytellers, but the most important thing about their team is that they’re committed to helping grow your business, which really inspires great confidence.

  • Services & expertise: public relations, business consulting, marketing strategy, event management
  • Location: Chicago, IL, USA
  • Team size: up to 10experts
  • Industries they serve: Automotive, Business Services, Dental, Education, Energy & Natural Resources, Manufacturing, Medical, Non-Profit, Real Estate, Supply Chain, Logistics & Transport
  • Clients: The Harris Poll, Genuine Scooter, Fix Your Mortgage City of Chicago, American Solar Energy Society, Rowntree Gardens Senior Living, and others

10. Five Not 10

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If you’re looking for a top PR agency with considerable experience delivering services to the B2B sector, Five Not 10 might be your ideal partner.

They will help you build positive relationships with journalists and media outlets, craft high-quality and relevant content, position your business as the expert in your industry, develop effective messaging and communications strategy, and eliminate the negative impact of the crisis to protect your company’s reputation.

As one of the best PR firms, Five Not 10 offers media training for B2B companies. It includes effective communication strategies, interview techniques, message development, and dealing with difficult questions, preparing you and your business for anything media-related.

  • Services & expertise: public relations, content writing
  • Location: London, UK
  • Team size: up to 10experts
  • Industries they serve: Business Services, Information Technology, Financial Services, Medical
  • Clients: Silicon Reef, Epson Europe, Envirotainer, Eastnets, Forescout, CV Wallet, UiPath, and others

Conclusion

When selecting the best public relations firm to meet your brand’s goals and needs, pay attention to their industry expertise and the type of businesses (B2B or B2C) they work with. Also, explore their case studies and read independent reviews to find out more about each candidate from your shortlist.

We hope that our list of the top PR agencies will help you find your perfect partner for creating mind-blowing branding campaigns.

If you want to feature your PR agency on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.

Top PR Firms And Strategic Communication Experts | REVERB (2024)

FAQs

Top PR Firms And Strategic Communication Experts | REVERB? ›

With such high competition in the public relations field, it often becomes hard to say just who does what best. Here are whom are believed to be the five largest PR firms in the world – Edelman PR, Weber Shandwick, FleishmanHillard, Ketchum, and the MSL Group in that order.

What are the big 5 PR firms? ›

With such high competition in the public relations field, it often becomes hard to say just who does what best. Here are whom are believed to be the five largest PR firms in the world – Edelman PR, Weber Shandwick, FleishmanHillard, Ketchum, and the MSL Group in that order.

What are the big four PR agencies? ›

There were many shared themes among the big four agency groups – Publicis, WPP, Omnicom, and Interpublic Group.

What is the role of PR in strategic communication? ›

PR professionals work within one specific area of strategic communication: the maintenance of a positive relationship between an employer and the community. They do this through the use of public-facing communication, such as press releases, special events, speeches, and social media.

What is the number one PR firm in the world? ›

In 2023, Edelman continued to top the global ranking of public relations (PR) agencies by annual fee income, with its result surpassing one billion U.S. dollars. All the world's top five firms are based in the United States.

What is the highest pay for a public relations specialist? ›

Best-Paying States for Public Relations Specialists

The states and districts that pay Public Relations Specialists the highest mean salary are District of Columbia ($119,270), California ($90,150), New Jersey ($88,830), Virginia ($87,650), and Massachusetts ($87,410).

Which PR firm pays the most? ›

Insider analyzed the latest government data to see how much PR firms pay employees. They include $280,000 for an EVP at Edelman and up to $135,000 for a senior associate at Teneo. See more stories on Insider's business page.

What are the 4 P's of PR? ›

The '4 P's'—Publicity, Public Perception, Promotion, and Persuasion—while individually distinct, are intrinsically linked within the practice of Public Relations.

What is the largest group of public relations professionals? ›

The Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico.

What is the difference between strategic communications and PR? ›

Focus: While PR is acknowledged as a subset of strategic communication, the latter adopts a more comprehensive approach. It includes marketing communication, organizational communication, brand communication, and crisis communication.

What is an example of a strategic PR? ›

Some notable examples for PR strategies include:

Social Media Management and Posting. Customer Survey and Forums. Using digital tools to integrate with other platforms and online content. Influencer marketing.

How to be more strategic in PR? ›

In order to develop strategic thinking, the focus needs to shift from the output to the why. It's important to have a clearly defined focus, so that media coverage is not being sought just for the sake of getting the company named in the media. Strategic thinking in PR is about doing the right things in the right way.

Who is the father of PR in world? ›

Edward Louis Bernays (/bɜːrˈneɪz/ bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".

Who are the largest employers for public relations? ›

Among the leading public relations (PR) firms in the United States ranked by their net fees in 2023, Edelman had the highest number of full-time employees that year: over 6.11 thousand. Real Chemistry and Inizio Evoke followed with about 2.2 thousand and 1.5 thousand full-time employees on their payrolls, respectively.

What is the world's largest public relations firm? ›

Over the span of more than a half-century, Dan and Richard Edelman, father and son, led Edelman to become the world's largest public relations firm. They shared a belief that ethics, respect, passion, innovation and breakthrough ideas — as well as consistency of thought and leadership — bring success.

What are the top PR firms for social media? ›

PR Firms Specializing in Social Media

Citizen Relations Inc. Karbo Communications, Inc. Landis Communications Inc. Singer Associates Public Relations, Inc.

What are the two biggest public relations firms to merge in Hollywood? ›

“2 Hollywood PR Giants Merge into 1 Mega-Company”

Rogers & Cowan and PMK are both acquired by Interpublic Group of Companies.

How many PR firms are there in the USA? ›

As of February 2023, there are 57,416 public relations firms and businesses in the United States.

What are PR firms? ›

A PR firm is a company of public relations experts that specializes in managing public image and engaging with a client's audience. A brand's public image determines whether its audience and potential customers trust it, like it or are aware of it.

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