Heather Campain on LinkedIn: Grocery Shop Day 1: It came in hot right from the jump. The headlining… (2024)

Heather Campain

Unified Commerce Leader | Silo Slayer | Possibilist | Omni Integration | eComm| Marketing | Retail Media | Joint Value Realization | JBP | Product Dev | Data+ Analytics | Transformation

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Grocery Shop Day 1:It came in hot right from the jump.The headlining opener was Kroger CEO Rodney McMullen sharing his vision for unifying 2 things: Kroger & Alberton's and also unifying commerce for their customers. Him themes included union labor, local products and serving the customers relevant to the communities they serve. The vision was thoughtfully curated in a way that lent itself to BIG being thoughtfully used for good. Addressing associate pay and quality of work, customer prices (driving them down) and thoughtful local assortments that benefit from efficiencies and scale. It was certainly meant to address the size and scale of the business they would become.In other news - there was a lot of talk through sessions about wages, the economy, prices, inflation and the shrinking buying power of many amercians. A very insightful presentation by head of grocery - investment banking - Scott Moses. He had tremendous perspective on the global shopping industry and the implications for the US. 20 years ago 10 of the 15 top Amercan grocers were supermarket grocers whereas today 10 of 15 are national / discount grocers not supermarket grocers and went through the implications of all of this from wage, prices, valuations. It was great perspective that I am happy to share if you interested. Credit Suisse was also part of that session that lent additional financial context.I also sat in on several discussions around unified everything - commerce, data - you name it. The heads of digital commerce from Giant Eagle, Mars-Wrigley and Bayer - weighed in on their perpsective of all of the above and how there is no silver bullet or one way of doing things, but creating outcomes based on your strategy and objectives. Also, great discussion on not letting new buzz whatevers pulling you off your game and distracting you or your organization.Key buzzwords:UnifiedAIAI is just like digital - and while it is one word (or 2 letters) will require a strategy and really will touch all things - it just depends on the objectives and what you are looking to solve. There is no one AI strategy - it is how you are using AI to solve business problems. The head of Tropicana Monica McGurk put it well when she said you have to make the juice worth the squeeze - pun intended! what you are using AI for and is it making things more efficient and easier or driving unnecessary complexity.That is just a little of what I learned day 1 and excited to get to it on Day 2!Cheers!

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Colleen O'Hara

Marketing Leader | cMBA | Board Member | Digital Evangelist | Former Washington Post

11mo

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Really great insights here Heather particularly on the trend of the 10 of the 15 top grocers are national/discount grocers vs. supermarket grocers. This is a trend to watch 👀

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Irem Isik

Head of Marketing @ Storyly I ex-Unilever I ex-Nestle

11mo

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Thanks for sharing your insights Heather, great for those who don't get the chance to be there! Looking forward to your Day 2 notes!

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  • Rudy Milian, CRRP

    President and Chief Executive Officer at Woodcliff Realty Advisors, LLC

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    Kroger’s business model is to lower prices over time so that more customers shop with us,” according to Erin Rolfes, APR, director of communications for Kroger. But progressive senators Elizabeth Warren and Bob Casey don’t buy that and are stirring up a media frenzy implying that Kroger is planning to use their electronic price tags to gouge customers and increase prices during peak shopping times without offering evidence. The practice called “dynamic pricing” (changing prices during periods of peak demand) is common in some industries, such as airlines, hotels, concerts and shows but is quite controversial in retail. You may recall that recently, The Wendy's Company flirted with the idea of changing prices during busy meal periods before quickly backing off for fear of angering customers.However, in a free society, merchants have the right to price merchandise anyway they want while in a socialist society (like Cuba and Venezuela) they are prevented from doing so. Yet, in a socialist society prices climb uncontrollably with 100+% inflation and goods aren’t available. Kroger operates several regional supermarket chains in 35 states, including its namesake stores and Fred Meyer, Harris Teeter, Ralphs Grocery Company, Mariano's, Fry's Food and Drug, Smith's and others. The company has more than 2,700 stores.

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  • Scott Luton

    Passionate about sharing stories from across the global business world

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    I've been fascinated watching the grocery retail industry continue to evolve. When Amanda Luton & I first got married, we hated doing the grocery shopping and then lugging in all the bags into our condo in Atlanta. My how things have changed since then.DYK: the data analytics company Numerator ranks the top U.S. grocery retailers by dollar share as follows:1 - Walmart (which has increased its market share each of the last 3 yrs)2 - Kroger (market share decreased each of the last 3 yrs)3 - Costco4 - Albertsons5 - PublicWe now shop the most in Kroger and Costco. Will the proposed merger between Kroger & Albertsons go through? If so, it'll be interesting to see how that changes the game.I've seen Kroger experiment with all sorts of things, both in-store and within their supply chain operations. From an in-store perspective, our local Kroger recently installed video poker machines near the pharmacy, where folks can gamble with real money. I've yet to see anyone sit down & feed the "no-armed bandits". But, we'll see how that evolves. Maybe they'll add a nightly Texas Hold 'Em cash game too! 😎 From a supply chain perspective, Kroger is doing some pretty cool work with a group called Ocado Group, as reported by Supply Chain Dive (link below in the comments). The collaboration has a big focus on decreasing Kroger's customer fulfillment center costs, while making productivity & efficiency gains."Ocado’s On-Grid Robotic Pick is a robotic arm installed on the automated fulfillment grid that packs bags with items deposited by bots that also operate on the grid, according to the announcement. Ocado’s robotic arm technology is equipped with advanced machine vision, reinforcement learning and sensing capabilities that allow it to pick tens of thousands of products and pack them into bags with “precision and accuracy"....Ocado’s Automated Frameload technology automates the physically demanding task of loading prepared customer orders onto delivery frames, eliminating the need for workers."The arms race for online grocery sales continues. Kroger looks to be better positioning itself to deliver on its growth in this part of the company's portfolio. In Q1 2024, Kroger reported 17% growth YOY in its delivery sales.If they could only figure out how groceries could be delivered - - and then put up in the shelves and the fridge, right? Hey, it's right around the corner (but that last 100 feet will be costly!).#supplychain #grocery #automation #robotics Supply Chain Now

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  • Neil Saunders

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    An interesting article in The Wall Street Journal (link in comment) looks at consumer choice.Over the past few decades, the amount of choice in almost every category of retail has exploded.Some of the growth is good. For example, in food there are now many more options for those with various food sensitivities.Some of the choice, however, is not all that well considered. It consists of retailers and manufacturers pushing out bland variants of existing products in a bid to stimulate sales.Such tactics are rarely efficient, and they are not particularly customer centric.On the customer side, too much choice takes shoppers time to consider, and it can ultimately cause decision paralysis. What consumers increasingly want, especially from a physical experience, is edited choice: a selection that is easy to consider and browse and, most important, which is relevant to them.Carrying lots of products, some of which may not sell all that well, is also inefficient. It ties up capital, reduces economies of scale, requires more physical space, and increases complexity.The rise of online players, like Amazon – where browsing lots of things can be easier and where the long-tail marketplace actually makes Amazon money via various third-party seller-fees – also reduces the imperative for physical retailers to carry every item and variety under the sun.Choice should not be confused with newness, which is necessary to pique interest and drive purchasing. Nor does any of this mean retailers should exhibit the sparseness of retailers in the old Soviet Union. However, in the year ahead when costs come under scrutiny, choice for the sake of choice is something many retailers will be cutting back on. #retail #merchandising #retailnews #choice

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  • Neil Saunders

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    Absolutely agree with this.I remember when my parents came back from a posting in the Caribbean and my mother really struggled with decision paralysis doing their weekly food shop. It's part of the reason I now do most of my weekly shop in Aldi, where choice is limited. However, and this is the important thing - choice should perhaps be available more on brands and variants in terms of flavour etc. but NOT on pack formats/sizes - this is where the range proliferation has got out of control. And it only seems to be in some categories - I posted recently about how Soft Drinks ranges have been significantly cut, but there are other categories where this needs to happen.Shoppers do not need 10 different pack formats and sizes of essentially the same product - look at the sales values and be proactive in your delists.

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  • Graeme Scott-Dodd

    CEO/Founder at AiM. #FMCG's unique Predictive Commercial Planning Platform. Guaranteed 3% extra profit pool gain or no charge.

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    For suppliers concerned about new charges for data by Sainsbury's, there are alternative solutions to mitigate costs.AiM has introduced a 'Donor' function in our predictive Commercial Planning & RGM Platform, leveraging AI to optimize profits per account. By analyzing SKU uplift patterns using data from the Market or various retailers and aligning them with your account commercials, such as COGS/Terms etc, you can tailor the planning tools for specific retailers & JBPs, i.e. JS, but without using their data.While not as precise as AiM's typical 98% accuracy, and you can't see your category share etc. this approach allows for pricing, promotion, and profit optimization, potentially saving reportedly up to £400k. Plus we guarantee to find a profit uplift opportunity greater than 3% of turnover or no charge. If you're an FMCG supplier or consultancy/agency and are interested in exploring this further, feel free to message/DM me.#revenuemanagement #fmcg #pricing #branding #consumergoods

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Heather Campain on LinkedIn: Grocery Shop Day 1:It came in hot right from the jump.The headlining… (40)

Heather Campain on LinkedIn: Grocery Shop Day 1:It came in hot right from the jump.The headlining… (41)

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Heather Campain on LinkedIn: Grocery Shop Day 1:
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The headlining… (2024)

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